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STUDY LEVEL
Undergraduate
CIM Diploma in Professional Marketing
Duration
One year
Entry requirements
Certificate in Professional Marketing
or any other equivalent qualification.
Tuition fees
Mauritian: Rs 89,000
International: USD: 4,000
Overview
The Chartered Institute of Marketing (CIM) Diploma in Professional Marketing aims to provide students with knowledge, skills and understanding required at management level to take a strategic approach to marketing.
Learning Outcomes
Upon successful completion of this course, graduates will be able to:
- Take a strategic approach to planning that achieves a sustainable competitive advantage.
- Understand a range of measurement techniques which enables organisations to achieve marketing insights and strategic decision making.
- Take a visionary approach and embed innovation through the lens of entrepreneurial marketing.
- Examine how the management of digital channels and the application of key digital measures help to achieve business objectives.
Course structure
Awarding Institution
Payment plans
Course structure
Modules
- 1. Marketing and Digital Strategy
- 2. Innovation in Marketing
- 3. Managing Brands
Awarding Institution
Chartered Institute of Marketing (UK)
Payment plans
Payment plan per semester (One year, Two semesters)
To pay 50% of the annual tuition fee per semester, before the start of the course.
Payment plan per month per semester
Four instalments inclusive of 5% admin charge to be paid over four months per semester, before the start of the course.
Payment plan for full annual payment
To pay full annual payment including 5% discount, before the start of the course.
*Applicable to Mauritian students only.
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