SEMBA programme is a general management programme designed for those in, or aspiring to, senior management positions or those looking for conversion from specialist fields to that of general management.
Master in International Marketing*
The International Marketing course offers a comprehensive exploration of strategies, techniques, and challenges in promoting products and services across diverse international markets. This dynamic course equips students with the skills required to navigate the intricacies of global business landscapes while fostering cross-cultural communication proficiency, strategic thinking, and a deep understanding of international consumer behaviour.
In an era characterized by unprecedented globalization and interconnectedness, the importance of a Master’s in International Marketing cannot be overstated. This advanced degree equips individuals with the specialized knowledge and skills required to navigate the intricate landscape of international business and effectively engage with diverse markets.
One of the key aspects underscoring the importance of this degree is the dynamic nature of the global marketplace. As companies expand their operations beyond national borders, they encounter a myriad of cultural, linguistic, regulatory, and economic differences that necessitate a profound understanding of international marketing principles. A Master’s in International Marketing provides precisely this, offering insights into consumer behaviour, cultural nuances, and market trends that enable professionals to tailor their strategies to resonate with audiences from different corners of the world.
A Master’s in International Marketing is a springboard for a range of fulfilling and lucrative career opportunities. Graduates are well-positioned to assume roles such as Global Marketing Managers, International Brand Strategists, and Market Research Analysts. The skills acquired during the program also make them highly sought-after candidates for multinational corporations, consulting firms, and international organizations, adding a competitive edge to their professional profiles.
As industries continue to expand their global footprint, individuals armed with a Master’s in International Marketing are equipped to lead the charge in shaping international marketing landscapes, driving organizational success, and contributing to the greater global business ecosystem.
*Approval in process
The Master’s in International Marketing program is designed to provide students with a comprehensive understanding of the dynamic field of global marketing. Through a blend of theoretical knowledge and practical applications, students will develop the skills necessary to excel in international marketing strategy, market analysis, cross-cultural communication, and brand management. The program aims to produce graduates who can navigate the complexities of the global marketplace and contribute to the success of organizations operating on an international scale.
By studying this course, candidates will:
1. Have a deep understanding of cultural influences on consumer behaviour, communication, and marketing strategies. They will develop the ability to navigate diverse cultural contexts, adapting marketing approaches to resonate with target audiences from different backgrounds.
2. Acquire the skills to formulate and execute effective global marketing strategies. They will be able to analyse international market trends, assess competitive landscapes, and identify opportunities for market entry, expansion, and growth on a global scale.
3. Understand how to conduct comprehensive international market research, utilizing both quantitative and qualitative data analysis techniques. They will apply these skills to gather insights into consumer preferences, market trends, and competitive dynamics to inform strategic decision-making.
4. Develop expertise in leveraging digital marketing tools and platforms to reach international audiences effectively. They will be able to develop and manage digital marketing campaigns, ensuring consistency across multiple digital touchpoints and adapting strategies to diverse markets.
Block 1 – Analysis & deployment of the company’s overall strategy
Marketing Strategy and Operation
Block 2 – Management of the activities of the operational unit
Management of IT
Consumer Behaviour Analysis
Brand Strategy and Management
Block 3 – Driving digital transformation
Master Class: Cultural Map
Sales and Negotiation
Forecasting and Budgeting
Block 4 – Monitoring, forecasting & public relations
Social Media Marketing
Economics Statistics and Operations
Web Design and Development
Block 5 – Management of people & organizations
Customs and Intra-Community Operations
Legal Aspects of International Trade Operations
Financial Aspects of International Trade Operations
Project management is relevant to every department in an organisation, and there is increasing demand for experts to manage projects efficiently.
Construction is an exciting global industry and Project Managers play a crucial role ensuring the success of construction projects – from overseeing that timeframe targets and budgets are met, through to logistics tasks, such as planning, execution, monitoring, control, and closure.