CIM - Foundation Certificate in Marketing

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The Chartered institute of Marketing (CIM) Foundation Certificate in Marketing aims to equip students with the skills, knowledge and understanding to perform professionally in a support-level marketing role.

Learning Outcomes

 

Upon successful completion of this course, it is expected that graduates will:

  1. be able to develop a good understanding of the wider role of marketing.
  2. be able to understand a number of key concepts and be able to apply them to the business environment.
  3. be able to build the understanding of the impor tance of customer relationships and discover the way in which marketing communications can be used as a tool of engagement.
  4. be able to see how the practical skills can be applied to future career progression.

Course Structure

MODULES
1 Marketing Principles
2 Customer Communications

Entry Requirements

2 ‘O’ Levels with credit in English or equivalent

Duration

6 Months

Study Mode

Full Time / Part Time

Awarding Body

Chartered Institute of Marketing (UK)

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