The Chartered institute of Marketing (CIM) Diploma in Professional Marketing aims to provide the students with the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning.
Upon successful completion of this course, it is expected that graduates will:
- be able to take a strategic approach to planning that achieves a sustainable competitive advan tage.
- be able to understand a range of measurement techniques which enable organisations to achieve marketing insights and strategic decision making.
- be able to take a visionary approach and embed innovation through the lens of entrepreneurial marketing.
- be able to examine how the management of digital channels and the application of key digital measures help to achieve business objectives.
|1||Driving Innovation OR|
Certificate in Professional Marketing or any other equivalent qualification.
Full Time / Part Time
Chartered Institute of Marketing (UK)