Chartered Postgraduate Diploma in Marketing

Categories

Postgraduate
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The Chartered Postgraduate Diploma in Marketing enables marketers to influence and champion the customer experience, contribute to competitive strategy, align the organisation’s activities to the customer and manage marketing activities. It is a challenging, strategic two-stage marketing qualification.

Learning Outcomes

 

Upon successful completion of this course, it is expected that graduates will:

Be given insight into marketing concepts and tools, and how these are applied to deliver results.

Explore an emerging marketing theme and evaluate its impact on current marketing practice. Students will be expected to provide a project.

Course Structure

MODULES
1 Emerging Themes
2 Analysis and Decision
3 Marketing Leadership and Planning
4 Managing Corporate Reputation
Stage 2 Work-based project

Entry Requirements

Stage 1

– CIM Professional Diploma in Marketing OR

– A Business Marketing Bachelor’s

– Working experience at Senior Marketing Management Level OR

– Any other qualification accepted by the Awarding body

Stage 2

    1. Successful completion of Stage 1 AND
    2. Experience in a senior marketing management role

Duration

18 Months

Study Mode

Part Time

Awarding Body

Chartered Institute of Marketing (UK)

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