Background
The CIM Level 6 Diploma in Sustainable Marketing has been developed following extensive employer-led research across a range of sectors and size of organisation; qualif ication providers; academics and students.
The qualification
The CIM Level 6 Diploma in Sustainable Marketing is designed to offer progression f rom all CIM Level 4 qualif ications and also links with the Level 6 Diploma in Professional Digital Marketing and Level 6 Diploma in Professional Marketing.
Successful completion of the CIM Level 6 Diploma in Sustainable Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.
To achieve the CIM Level 6 Diploma in Sustainable Marketing, a pass in required in each of the three modules. The qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained Award qualification.
Who is it for?
The CIM Level 6 Diploma in Sustainable Marketing is aimed at marketers working in an operational, supervisory or management role who wishes to develop their knowledge and skills around how marketing can lead and support the business in responding to the sustainability challenges we face.
The candidate will typically be working in a managerial or operational role within an organisation concerned with leading the way business responds to sustainability challenges and are keen to drive and effect real change The organisation may be looking to develop, or already implementing a sustainable response through or using the marketing function as a critical driver.
Some typical job titles include marketing manager, marketing and communications manager, corporate communications manager, product manager and brand manager.
Learning Outcomes
Upon successful completion of this course, graduates will be able to:
- Understanding the sustainability landscape and its wider concepts; what it means for business and society;
- Assess the organization’s greater purpose (including societal commitment), and the role of marketing in achieving sustainability now and in the future;
- Determine an appropriate customer focused approach to the sustainability challenge;
- Evaluate ways to collaborate and co-create with stakeholders to deliver change;
- Determine the resource required to effect change and deliver long term value driven and profitable solutions;
- Create an action plan to implement change and measure results through effective metrics