Diploma in Communication and Media Studies


The Diploma in Communication and Media Studies (DCOMM) will give learners a broad understanding of media as well as hands on approach to obtaining professional communication skills.

Learners will be equipped to work in different multiplatform media environment – Print, Radio, Television and Online. The DCOMM will provide learners with the best practices of the industry.

The DCOMM is designed and conceived for individuals who want to join the exciting fields of Communication and Media as well as for young practicing journalists and communication professionals. Practical sessions will be carried out in the brand new state-of-the-art radio and TV studio at Rushmore.

Through practical instructional and teaching methods, unique assessment strategies and conducive learning environment of the programme, students will be able to attain life-long learning and innovative skills. While exposure to the various information, media and digital technology modules, students will develop collaborative and communicative skills.

Course Aims

| To provide the knowledge and the contemporary skills for a career in communication and media.

| To equip learners with the necessary skills, creative and innovative ideas, attitude and aptitude to excel in this fast-paced industry.

| To provide global and cultural awareness, entrepreneurial literacy and media literacy.

Course Learning Outcomes
Upon successful completion of this course, the student should be able to:
| Explore the cultural, social and political contexts of communication processes and industries, international communication, and the way culture is expressed through media.

| Communicate information effectively and efficiently to diverse audiences using a multitude of communication platforms and medium available.

| Understand who and what comprises the media, how media works and operates, how to analyse, and how best to make effective use of media.

| Demonstrate high communication and media skills both in print and electronic media. Conceive, write and produce news items/programmes for radio and television.

Course Structure

YEAR 1 MODULES – Semester 1
1 Introduction to Communication and Media
2 Introduction to Print and Electronic Media
3 Digital Media Essentials
4 Basics of Photography
MODULES – Semester 2
1 Media Law, Regulations and Ethics
2 Cross Cultural Communication
3 News Gathering
4 Media Writing Skills
YEAR 2 MODULES – Semester 1
1 Broadcast Journalism
2 Investigative Journalism
3 Radio Production
4 Television Production
MODULES – Semester 2
1 Coverage of Major National Events
2 Mobile Journalism
3 News Presentation
4 Media Literacy

Duration of Study: 2 Years

Study Mode: Full Time or Part Time

Entry Requirements:

| 2 A levels or equivalent

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