The Chartered institute of Marketing (CIM) Foundation Certificate in Marketing aims to equip students with the skills, knowledge and understanding to perform professionally in a support-level marketing role.
Learning Outcomes
Upon successful completion of this course, it is expected that graduates will:
- be able to develop a good understanding of the wider role of marketing.
- be able to understand a number of key concepts and be able to apply them to the business environment.
- be able to build the understanding of the impor tance of customer relationships and discover the way in which marketing communications can be used as a tool of engagement.
- be able to see how the practical skills can be applied to future career progression.
Course Structure
| MODULES | |
|---|---|
| 1 | Marketing Principles |
| 2 | Customer Communications |
Entry Requirements
2 ‘O’ Levels with credit in English or equivalent
Duration
6 Months
Study Mode
Full Time / Part Time
Awarding Body
Chartered Institute of Marketing (UK)
