The Chartered institute of Marketing (CIM) Diploma in Professional Marketing aims to provide the students with the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning.
Learning Outcomes
Upon successful completion of this course, it is expected that graduates will:
- be able to take a strategic approach to planning that achieves a sustainable competitive advan tage.
- be able to understand a range of measurement techniques which enable organisations to achieve marketing insights and strategic decision making.
- be able to take a visionary approach and embed innovation through the lens of entrepreneurial marketing.
- be able to examine how the management of digital channels and the application of key digital measures help to achieve business objectives.
Course Structure
| MODULES | |
|---|---|
| 1 | Strategic Marketing |
| 2 | Mastering Metrics |
| MODULES | |
|---|---|
| 1 | Driving Innovation OR |
| 2 | Digital Strategy |
Entry Requirements
Certificate in Professional Marketing or any other equivalent qualification.
Duration
1 Year
Study Mode
Full Time / Part Time
Awarding Body
Chartered Institute of Marketing (UK)
