Postgraduate

MBA with Specialisation in Marketing

Rushmore Business School


The Master of Business Administration with Specialisation in Marketing is designed to further enhance the expertise of students in evaluating and formulating strategic marketing decisions. It looks in greater detail at the different challenges that firms face in their quest for achieving and sustaining market leadership and profitable growth in competitive, fast-changing,global markets. Students are provided with opportunities throughout the program to apply their learning in current work environments and/or within their communities. They will be knowledgeable about the differences among global economies, institutions, and cultures and understand the implications these have on global management.

Learning outcomes :


Upon successful completion of this course, it is expected that graduates will:

  • Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment
  • Demonstrate knowledge of the scope and new developments in digital marketing
  • Have an in-depth understanding of relationship management, strategic planning and global marketing
  • Career Prospects

    Students will be able to practice in a variety of marketing areas and use analytical and problem-solving skills in decision making.

    Modules
    1 Managing Financial Principles and Techniques
    2 Strategic Human Resources Management
    3 Strategic Change Management
    4 Professional Development for Strategic Managers
    5 Developing Strategic Management and Leadership Skills
    6 Corporate Communication Strategies
    7 Strategic Planning
    8 Strategic Marketing Management
    9 Research Methods for Strategic Managers

    After completion of modules 1 to 9, students will be awarded a Postgraduate Diploma in Strategic Management and Leadership.

    Specialisation Modules
    1 Consumer Behaviour
    2 International Marketing
    3 Digital Marketing
    4 MBA Consultancy Project

    After the completion of the modules, the student will be awarded an MBA with Specialisation in Marketing from ebs Paris.

    Entrance Requirements

    1. | An Honours Degree from a recognised institution
    2. | Relevant professional experience Or any equivalent

    Awarding Institution

    European Business School (EBS), Paris


    Duration

    2 Years


    Study Mode

    Part Time