Rushmore Business School
The Master of Business Administration with Specialisation in Marketing is designed to further enhance the expertise of students in evaluating and formulating strategic marketing decisions. It looks in greater detail at the different challenges that firms face in their quest for achieving and sustaining market leadership and profitable growth in competitive, fast-changing,global markets. Students are provided with opportunities throughout the program to apply their learning in current work environments and/or within their communities. They will be knowledgeable about the differences among global economies, institutions, and cultures and understand the implications these have on global management.
Learning outcomes :
Upon successful completion of this course, it is expected that graduates will:
Students will be able to practice in a variety of marketing areas and use analytical and problem-solving skills in decision making.
|1||Managing Financial Principles and Techniques|
|2||Strategic Human Resources Management|
|3||Strategic Change Management|
|4||Professional Development for Strategic Managers|
|5||Developing Strategic Management and Leadership Skills|
|6||Corporate Communication Strategies|
|8||Strategic Marketing Management|
|9||Research Methods for Strategic Managers|
After completion of modules 1 to 9, students will be awarded a Postgraduate Diploma in Strategic Management and Leadership.
|4||MBA Consultancy Project|
After the completion of the modules, the student will be awarded an MBA with Specialisation in Marketing from ebs Paris.
European Business School (EBS), Paris