CIM - Diploma in Professional Marketing

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The Chartered institute of Marketing (CIM) Diploma in Professional Marketing aims to provide the students with the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning.

Learning Outcomes

 

Upon successful completion of this course, it is expected that graduates will:

  1. be able to take a strategic approach to planning that achieves a sustainable competitive advan tage.
  2. be able to understand a range of measurement techniques which enable organisations to achieve marketing insights and strategic decision making.
  3. be able to take a visionary approach and embed innovation through the lens of entrepreneurial marketing.
  4. be able to examine how the management of digital channels and the application of key digital measures help to achieve business objectives.

Course Structure

MODULES
1 Strategic Marketing
2 Mastering Metrics
MODULES
1 Driving Innovation OR
2 Digital Strategy

Entry Requirements

Certificate in Professional Marketing or any other equivalent qualification.

Duration

1 Year

Study Mode

Full Time / Part Time

Awarding Body

Chartered Institute of Marketing (UK)

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