Chartered Postgraduate Diploma in Marketing*

Chartered Postgraduate Diploma in Marketing

Rushmore Business School

The Chartered Postgraduate Diploma in Marketing enables marketers to influence and champion the customer experience, contribute to competitive strategy, align the organisation’s activities to the customer and manage marketing activities. It is a challenging, strategic two-stage marketing qualification.

Learning Outcomes

Upon successful completion of this course, it is expected that graduates will:

    Be given insight into marketing concepts and tools, and how these are applied to deliver results.

    Explore an emerging marketing theme and evaluate its impact on current marketing practice. Students will be expected to provide a project.

Course Structure

1 Emerging Themes
2 Analysis and Decision
3 Marketing Leadership and Planning
4 Managing Corporate Reputation
Stage 2 Work-based project

Entry Requirements

    Stage 1

    - CIM Professional Diploma in Marketing OR

    - A Business Marketing Bachelor’s

    - Working experience at Senior Marketing Management Level OR

    - Any other qualification accepted by the Awarding body

    Stage 2

  1. Successful completion of Stage 1 AND
  2. Experience in a senior marketing management role
  3. Duration

    18 Months

    Study Mode

    Part Time

    Awarding Body

    Chartered Institute of Marketing (UK)